Privacy Policy

Effective Date – August 6, 2025

At News Armour, your privacy matters to us. This Privacy Policy explains how we collect, use, store, and protect your personal and non-personal information when you access or interact with our website, https://newsarmour.com.

By using our website, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

a. Personal Information

Collected only when voluntarily provided, such as:

  • Your name and email address when you:
    • Subscribe to our newsletter
    • Contact us via forms or email
    • Participate in any interactive features (polls, feedback forms, etc.)

We do not collect or store sensitive personal data such as passwords, financial information, or government-issued IDs.

b. Non-Personal Information

Automatically collected through analytics and tracking tools:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Pages visited
  • Time spent on the site
  • Referring/exit pages
  • Clickstream data

This data is collected via:

  • Google Analytics
  • Google Tag Manager
  • Standard web server logs

2. How We Use Your Information

We may use the information we collect for the following purposes:

  • To provide and improve website functionality and user experience
  • To analyze traffic patterns and user behavior for performance optimization
  • To respond to inquiries, support requests, and feedback
  • To send periodic newsletters or updates only if you’ve opted in
  • To monitor website security and prevent fraud or misuse

Note: We do not sell, rent, or trade your personal information to third parties for marketing or commercial purposes.

3. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Understand user preferences and interaction patterns
  • Remember user settings between visits
  • Deliver a more personalized experience
  • Measure performance through tools like Google Analytics

You can control or disable cookies at any time through your browser settings. Please note that disabling cookies may affect the functionality of some parts of our website.

4. Google Services

Our website uses –

Google Analytics

Used to track and report website traffic and user behavior. Data collected is anonymized and used in aggregate for performance monitoring.

Google’s Privacy Policy: https://policies.google.com/privacy

Google Tag Manager

Used to manage and deploy marketing and analytics tags without modifying the codebase directly. Tag Manager itself does not collect personal data, but it facilitates data collection by tools such as Google Analytics.

Learn more: https://support.google.com/tagmanager

5. Third-Party Links

Our website may contain links to external websites (e.g., social media platforms, news sources, or partner sites). We are not responsible for the privacy practices of those third-party websites.

We recommend reviewing their privacy policies before providing any personal information.

6. Your Rights & Choices

You have the right to –

  • Access the personal data we hold about you
  • Request correction or deletion of your data
  • Withdraw consent or unsubscribe from communications
  • Disable cookies via your browser

To exercise these rights, please contact us at –
support@newsarmour.com

7. Data Retention

We retain personal data only for as long as necessary for the purposes stated above or as required by law. Non-personal data may be retained longer for analytical purposes in anonymized formats.

8. Data Security

We take reasonable administrative, technical, and physical measures to protect your data from unauthorized access, disclosure, alteration, or destruction. However, no system is 100% secure, and we cannot guarantee absolute security of your data.

9. Children’s Privacy

News Armour is not intended for use by children under the age of 13. We do not knowingly collect personal information from minors. If we become aware of such data being collected, it will be deleted promptly.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically. All updates will be posted on this page with the updated effective date. We encourage you to review this policy from time to time.

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